Because of the popularity of our last feature on Sexy Advertising we are really starting to think that our magazine is being read by more than pandas alone as we (pandas) have almost no interest in stuff like that.

In our last article, we talked about how sexual imagery in consumer-oriented print advertising has become almost commonplace. Pretty women, naked bodies – these elements always catch everyones attention. According to Paul Lines, men are more likely to purchase a product that is advertised using a beautiful woman than one that does not. Similarly, men are more attracted to products that suggest they will enhance the man’s attractiveness to women. The reverse is also true. However, does this suggest an effect on human values or is it a natural and instinctive reaction?

Although many people criticize sexuality use in advertising, I really liked Mr Wiggles’ thoughts on that:

“Showing people sexual images cannot harm them. Rather it is just a manifestation of their desires. It is already what is motivating them to do things and already the only reason they would buy a product. Showing the image does nothing but enhance a connection that already exists in the human mind. So it cannot harm human values. It only shows a true representation of them. This is what scares people.”

And what do you think of sexual imagery use in advertising? Do you tolerate it?

1. Ursus Beer

2. Sundek Beachwear: 70′s Inside

3. Museum Of Sex: Exploring The Pleasure..

Advertising agency: Lowe, New York, USA

4. Sport Gay Bar

Advertising Agency: EuroRSCG, Prague, Czech Republic

5. Lego: Kids Shouldn’t Watch Too Much TV

Advertising Agency: DDB

6. Ziegler: Man’s Perfect Dream

“For perfect dreams. Mattresses by Ziegler.”

7. Cleo Magazine Against Breast Cancer

8. Bynolyt Binoculars: Eskimo

Advertising Agency: Duval Guillaume Antwerp, Belgium

9. Antonio Federici Ice Cream

“We believe in salivation. Ice cream is our religion” Advertising agency: Contrast Creative, Manchester, UK

This ad has been banned from using. The Advertising Standards Authority (ASA) said the ad, which appeared in The Lady and Grazia magazines, was ‘making a mockery’ of the beliefs of Roman Catholics. [1]

10. Frank Dandy Superwear

Advertising agency: SCP

11. Post-it: For The Little Thing You’ll Forget

12. Condomi: Tastes Like Real Fruit

Advertising Agency: Draftfcb Kobza, Vienna, Austria

13. Chupa Chups For Adult

Advertising agency: Nongshim Communications, Seoul

14. Prockey Pen: 100% Water And Sun Proof

Advertising Agency: Ogilvy, Bangkok, Thailand

15. JBS Mens Underwear

“Men don’t want to look at naked men.” Advertising Agency: &Co, Denmark

16. Museum Of Sex

17. Layconsa highlighter: Topless

Advertising Agency: Mayo Draft FCB, Peru

18. Lynx: Wash Me

19. All About..

20. Burger King: It’ll Blow Your Mind Away

21. Ginsana: Condom

“Lacking energy? When the smallest of tasks become a burde, you should take Ginsana – a more natural way to restore lost energy.” Advertising Agency: DDB, Lisbon, Portugal